We transform retailers into media owners…
…for a new collaborative approach to advertising.
This is the marketing ‘bull’s eye’ advertisers have been looking for.
In-Shop Media is digital, scalable, efficient & low-cost.
A new approach to selling media, inspired by an unexpected source.
We cracked the digital media divide between brick & mortar retail and e-commerce.
Now, we found the perfect business model to manage selling space with an expiry date.
Introducing “Low-Cost Media” for tactical, in-shop marketing campaigns.
What is Low-Cost Media?
This is how In-Shop Media is able to streamline the old advertising agency / media buyer model into a lean machine.
Totally digital, for accurate KPIs and efficient operations.
Automated media buying online with data analysis for every advertisement.
Full vertical integration without 3rd party dependency or commissions.
Partnering with retailers for a transparent working relationship.
Using a low-cost airline strategy to sell seats media without unnecessary costs.
Comparing the digital media landscape.
We apply social media metrics to retail marketing…
Social media = retail media.
CPM: impressions = footfall.
CPC: clicks = call to action ads.
CPS: sales = sales.
Media Rate Comparison
A few notes on the media rate comparison graph:
The formula combines the lowest CPM+CPC rates of only 1 Aed across all media platforms. This is reflected by Google’s average rate per click of 1.0 for FMCG advertising.
We set impressions/footfall at an average of 50,ooo viewers/shoppers a day.
The price of In-Shop Media is the lowest among other popular digital media, averaging 600 Aed daily with a 100% reach of all customers.
Elevating an under valued media into a digital hero.
This is the power of audio:
Ears don’t blink. Grab full attention of all shoppers, everywhere.
Scale across unlimited locations for the price of one store.
Efficient production for very tight deadlines.
Ultimate call to action where sales happen - prime ad space.
Fun, energetic & dynamic. Give your brands a voice.
Our reach is always 100%
Our media exists only inside brick & mortar retail chains.
That’s where persuasion drives sales and media attribution can be confirmed.
We create tactical & brand marketing campaigns using audio broadcast in-store & on the store’s delivery app.
Both our audio media platforms interface with retail POS for accurate sales data metrics.
Driven by common sense & creative problem solving.
How we work together:
All media buying is done online through a fully automated process.
FMCG advertisers create an account and post active SKUs of promo products.
Retailers open a promo, select available SKUs and invite FMCG to advertise.
When advertisers accept, they are automatically booked and invoiced.
Both retailers & advertisers can track ad performance through the website for all SKUs and retailer promo periods.
We create retail media value:
Retail stores are the ultimate destination in the journey to drive sales of FMCG products, making this the most valuable media market.
Using end-to-end digital media connected to sales data, we move media values away from eyeballs or impressions.
We offer verifiable sales optimization recorded at the POS as the only true measure to evaluate media efficacy.
In-Shop Audio Daily Rate Card
-
Daily rate of aed 300
100% reach across each retailers network.
24 hour play over the retailer’s promo cycle*.
Applies to single platform programming.
*or opening hours for some locations.
-
Daily rate of aed 400
100% reach across each retailers network.
24 hour play over the retailer’s promo cycle*.
Applies to single platform programming.
*or opening hours for some locations.
-
Daily rate of aed 500
100% reach across each retailers network.
24 hour play over the retailer’s promo cycle*.
Applies to single platform programming.
*or opening hours for some locations.
-
Daily rate of aed 600
100% reach across each retailers network.
24 hour play over the retailer’s promo cycle*.
Applies to single platform programming.
*or opening hours for some locations.
-
Daily rate of aed 700
100% reach across each retailers network.
24 hour play over the retailer’s promo cycle*.
Applies to single platform programming.
*or opening hours for some locations.
-
Daily rate of aed 800
100% reach across each retailers network.
24 hour play over the retailer’s promo cycle*.
Applies to single platform programming.
*or opening hours for some locations.
-
Daily rate of aed 900
100% reach across each retailers network.
24 hour play over the retailer’s promo cycle*.
Applies to single platform programming.
*or opening hours for some locations.