10 Examples of In-Store Advertising

There are multiple platforms and media channels for marketing inside of a retail store. Depending on the size, offerings, and industry of your retail store, you may choose to use a mix of the following promotion styles.  

1. Store Layout

When setting up your showroom, use messaging to create focal points and take customers through a journey as they experience your store.

2. In-store Themes

Create a cohesive theme for seasons, holidays, or special promotions using advertising elements that tie the store together or highlight certain departments of the store.

3. Product Displays

Showcase products by building stand-out displays that highlight brands and items with feature signage and product demo videos.  

4. Live Product Demonstrations

Add a live element to in-store promotions by hosting live demonstrations that allow customers to try or experience products.

5. Digital Signs

Instead of using static posters or signs, utilize engaging digital signage to share ads and messages through videos and multimedia.

6. Digital Menu Boards

Use easy-to-update menu boards to drive upsells and introduce your customers to a wider variety of products.

7. Interactive Screens

Take signage up another notch and feature interactive digital signs that allow shoppers to select and control the content they see on the screen.

8. Shopping Carts

Prime marketing real estate exists right in front of shoppers on the carts they use throughout the store. Utilize that space to share messages with customers.

9. Overhead Messaging

Speak directly to in-store shoppers by using overhead messaging as a way to relay information about sales, promotions, specific store departments, and special events.

10. In-store Beacons

Put technology to work using beacons that connect with in-store shoppers through their smartphones and send notifications and coupons to store visitors based on their location.