In-Shop.Media presentation to Dubai Refreshment 22/01/2026

What we do…

Decision-stage reinforcement.

In-Shop.Media reinforces brands, variants & innovations at the exact moment of choice — in the store.

We help shoppers recognize, recall & select the right product where purchase decisions are actually made.

The commercial problem we address.

  • Most FMCG media influences shoppers before they enter the store.

  • The final purchase decision happens inside the store, under time pressure and cognitive overload.

  • Variant confusion, promotion blindness, and shelf saturation reduce the effectiveness of upstream media.

  • In-Shop.Media closes this gap by supporting sell-out, not just brand presence.

Reaching shoppers at scale.

We partner directly with retailers to create an in-store media network.

By combining ambient music and audio media, calibrated to store size and dwell time, we ensure consistent, full shopper exposure across each retail network.

A New Way to Influence Buying Behaviour

In-store audio allows brands to:

  • Shape buying habits

  • Drive trial of new variants

  • Reinforce promotions already running in-store

This is a new influence layer, not a replacement for existing media, working alongside:

  • Weekly flyers

  • Price promotions

  • Shelf execution

  • Brand campaigns

In-Shop.Media has transitioned from concept to fully operational platform.

Advertisers can book:

  • Promotional announcements (price-led)

  • Brand advertising

  • New variant and innovation launches

We now support:

  • FMCG advertisers

  • Media agencies

  • Direct brand bookings

Where we are today?

Results from this phase will be used to onboard:

  • Additional FMCGs

  • Agencies

  • New retail partners

We are currently finalising a live trial with our first Dubai retail network.

  • Phase two expands the system across all 11 stores in that network.

  • This deployment serves as a proof of performance and scalability.

Low-Cost, High-Impact Media Model

This allows us to offer high-impact media at structurally low cost, not discounted media.

Our operating philosophy

In-Shop.Media is built on a low-cost airline business model:

  • Highly efficient operations

  • Automation over headcount

  • Focused product offering

We adapted traditional digital CPM logic to fit the physical retail environment.

Transaction-Based Pricing: AED 1=50 transactions.

Instead of unverified footfall, we use store transactions

  • Accurate

  • Verifiable

  • Directly linked to purchase activity

This is particularly powerful for high-velocity FMCG categories like beverages.

The combination of high-impact, decision-stage messaging & extremely low media cost allows brands to:

  • Reach deeper into the market

  • Access shoppers previously uneconomical to target

  • Reinforce promotions consistently across many stores.