The key function of in-shop audio is that it guarantees 100% reach to every customer that walks through the door. To do that we match the shop’s dwell time metric to the frequency of the messaging program loop.

Medium Supermarket

• Dwell time: 15 min loop

• Ad play: 12 ads play

• Frequency: 4 times an hour

Large Supermarket

• Dwell time: 20 min loop

• Ad play: 16 ads play

• Frequency: 3 times an hour

Hypermarket

• Dwell time: 30+ min loop

• Ad play: 20 ads play

• Frequency: 2 times an hour