FMCG Direct Media Buy Calculator
CVS = Cost per Verified Shopper (POS-verified). Weekly booking only. Daily equivalent shown for comparison.
Used as your “verified shoppers” proxy (transactions).
1 week (7 days)
Ad space is booked weekly only (prepaid)
For spot quotes, set weeks = 1 (default). For multi-week budgeting, increase weeks (still prepaid weekly).
CVS rate
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Estimated verified shoppers (per week)
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Estimated prepaid cost (per week)
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Daily equivalent (display only)
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Quote total (weeks)
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One 15-second ad in the loop, 24/7, with 100% shopper reach. Pricing uses CVS (Cost per Verified Shopper) based on POS-confirmed transactions.
Daily equivalent is shown for comparison only; bookings are weekly prepaid only.