Not all media tools are created equal. We made a quick study of the most popular media formats in stores today. Using CPM as our measurement, we took average, ballpark pricing to evaluate typical options available in the market. Basically, how many UAE Dirhams it costs to reach 1,000 shoppers.

• Video screens are impossible to verify, but come in at around 45 dirhams per 1,000 impressions.

• Delivery apps, like Insta-Shop about aed 40.

• Online video, like YouTube is around aed 35.

• Social media:, FB, TikTok average aed 25.

• In-Shop.Media audio comes in at aed 6.7 with our 84 day / aed 1=150 tx package.