FMCG retail media options in UAE
CPEC (Cost Per Effective Communication): CPM can be used as a verifiable measure for digital e-commerce, but we need a more accurate measure for our digital audio advertising platform. CPEC uses verified transactions as a substitute for footfall, delivering the exact number of active shoppers to measure the specific KPIs advertisers are looking for.
Quick-Glance Media Comparison Chart
Note: All prices are AED and based on available estimates for one week promotions. To establish a sample supermarket size, we based all costs on 50 UAE locations with an average of 350,000 POS transactions during an average week.
In-Shop.Media: All content production is included in the media cost. The audio advertising KPIs can be attributed through POS integration based on actual transactions. Media is purchased direct.
Video Screens: These prices are estimates for one video per store’s media cost. They do not include content production, media buying commissions or 3rd party analysis. We assume screens would be a silent, 15 second visual branding running in constant rotation with 11-15 other ads.
POP: Point of purchase materials – danglers, wobblers, bomb bursts, hanging banners, etc. This is the published production price from UAE printers for a wobbler.
Floor Sticker: Locally produced printed vinyl 1x1 meter. Does not include design or installation.
Print Circular: Printing only. Price based on A3 / 12 page bound promo circular. Artwork usually done in-house by the retailer marketing department.
