“Reinventing traditional retail media for a new digital world.”

We apply social media metrics to retail marketing…

  • Social media = retail media.

  • CPM: impressions = footfall.

  • CPC: clicks = call to action ads.

  • CPS: sales = sales.

Media Rate Comparison

A few notes on the media rate comparison graph:

  • The formula combines the lowest CPM+CPC rates of only 1 Aed across all media platforms. This is reflected by Google’s average rate per click of 1.0 for FMCG advertising.

  • We set impressions/footfall at an average of 50,ooo viewers/shoppers a day.

  • The price of In-Shop Media is the lowest among other popular digital media, averaging 600 Aed daily with a 100% reach of all customers.

Our media is built for retail networks.

  • Just like supermarket chain networks, our media becomes more cost effective as it scales.

  • That’s why our media is valued by the size of each retailer’s entire network.

  • Because our current media format is audio it’s heard by 100% of all shoppers across the store.

  • Our platform repeats the ad blocks in a continuous loop, consistent with an average dwell time of 15-20 minutes giving 100% reach.

  • Since our media maximizes reach during 24 hrs of retail operation, we charge an adjusted flat daily rate across the entire promotional period.

In-Shop Audio Daily Rate Card

  • Daily rate of aed 300

    • 100% reach across each retailers network.

    • 24 hour play over the retailer’s promo cycle*.

    • Applies to single platform programming.

    *or opening hours for some locations.

  • Daily rate of aed 400

    • 100% reach across each retailers network.

    • 24 hour play over the retailer’s promo cycle*.

    • Applies to single platform programming.

    *or opening hours for some locations.

  • Daily rate of aed 500

    • 100% reach across each retailers network.

    • 24 hour play over the retailer’s promo cycle*.

    • Applies to single platform programming.

    *or opening hours for some locations.

  • Daily rate of aed 600

    • 100% reach across each retailers network.

    • 24 hour play over the retailer’s promo cycle*.

    • Applies to single platform programming.

    *or opening hours for some locations.

  • Daily rate of aed 700

    • 100% reach across each retailers network.

    • 24 hour play over the retailer’s promo cycle*.

    • Applies to single platform programming.

    *or opening hours for some locations.

  • Daily rate of aed 800

    • 100% reach across each retailers network.

    • 24 hour play over the retailer’s promo cycle*.

    • Applies to single platform programming.

    *or opening hours for some locations.

  • Daily rate of aed 900

    • 100% reach across each retailers network.

    • 24 hour play over the retailer’s promo cycle*.

    • Applies to single platform programming.

    *or opening hours for some locations.

“Unilever has been known to integrate audio into multi-channel campaigns for products like personal care and food items. Some of these campaigns have not only boosted brand awareness but also recorded strong incremental sales, contributing to some of the higher ROAS figures reported in the FMCG sector.”