We transform retailers into media owners.
In one simple step, we can fix these problems together…
Declining margins in traditional retail.
Limited monetization of in-store shopper attention.
Encouraging brands to increase spending on tactical, in-store media.
Let’s monetize your in-store environment — without investment.
It starts with In-Shop Audio.
Digital audio platform that plays a loop of twelve, 15-second ads & music every 15 minutes, 24 hours a day.
Fully automated: we install, operate, schedule and report. No work for store staff.
Real-time POS integration means every campaign is measurable.
We produce all the programming ourselves, creating a signature voice & sound connecting each retailer to their customers.
Our business model is Win-Win-Win.
Zero cost to retailers: we provide the platform for free.
50% revenue share: retailers earn half of all media sales.
Measured sales performance: KPI tied to POS transaction data.
12 advertiser slots per campaign: limited, premium inventory
FMCG brands will love it!
100% in-store shopper reach.
Advertisements heard within moments of purchase.
Sales tracked through SKU-level POS data.
Transparent cost per effective communication (CPEC)
Cost Per Effective Communication = Cost / (FMCG Transactions × Exposure Rate × Engagement Score)
Al Maya operation overview.*
Network: 50 stores.
Daily transactions: 50,000.
Campaign duration: 7 days.
Slots per campaign: 12 Advertisers.
Daily ad fee: 1,000.
Gross daily revenue: 12,000.
Gross yearly revenue: 4,380,000.
Gross retailer revenue share: 50%.
Gross retailer revenue: 2,190,000.
*All valuations in AE Dirham. All financial projections presented are hypothetical and based on limited available data. They do not constitute a guarantee, promise, or legal claim under UAE law.
These numbers are speculative and subject to change. Daily transactions should be adjusted for FMCG brand sales only / home delivery app & Instashop subtracted.
How it works. Who does what.
We build account pages for our AI driven media booking, billing, payment & data portal.
We add SKUs of all top FMCG promo products.
The retailer will open promo & select pre-programmed SKUs. The rest is automated. FMCGs are invited to advertise by AI. Those who accept are invoiced.
We create unique branded advertising and program our media platform.
The promo plays as scheduled. Performance is monitored through POS metrics with results shown on secure portal.
After payment by FMCG advertisers, gross revenue is split 50/50.
Creating your signature sound.
Embrace your identity: Take an honest look at your store, and totally own it. Don’t be something you’re not. Your customers keep coming back because they like you. Be that!
Match the vibe: You have the power to transform your retail experience with an audio renovation. Don’t be shy. Experiment until you hit the “sweet spot”.
Create a direct connection: Play the music your customers enjoy. Run the ads for products your customers want to buy - at prices that keep them coming back.
Getting started…
Pre-trial: create a music & message style. Review all participating locations for equipment & sound quality.
Trial: Choose 1-5 locations to test during a promo period. Advertise 12 participating FMCG brands FOC. Invite the brands reps to create excitement. This can be done for 2 cycles / 2 weeks.
Launch: Proof of concept complete. Use POS analytics to show uplift. Begin paid advertising.