We transform retailers into media owners.

In one simple step, we can fix these problems together…

  • Declining margins in traditional retail.

  • Limited monetization of in-store shopper attention.

  • Encouraging brands to increase spending on tactical, in-store media.

Let’s monetize your in-store environment — without investment.

It starts with In-Shop Audio.

  • Digital audio platform that plays a loop of twelve, 15-second ads & music every 15 minutes, 24 hours a day.

  • Fully automated: we install, operate, schedule and report. No work for store staff.

  • Real-time POS integration means every campaign is measurable.

We produce all the programming ourselves, creating a signature voice & sound connecting each retailer to their customers.

Our business model is Win-Win-Win.

  • Zero cost to retailers: we provide the platform for free.

  • 50% revenue share: retailers earn half of all media sales.

  • Measured sales performance: KPI tied to POS transaction data.

  • 12 advertiser slots per campaign: limited, premium inventory

FMCG brands will love it!

  • 100% in-store shopper reach.

  • Advertisements heard within moments of purchase.

  • Sales tracked through SKU-level POS data.

  • Transparent cost per effective communication (CPEC)

Cost Per Effective Communication = Cost / (FMCG Transactions × Exposure Rate × Engagement Score)

Al Madina operation overview.*

  • Network: 64 stores (inc. Mango).

  • Estimated daily transactions: 100,000.

  • Campaign duration: 7 days.

  • Slots per campaign: 12 Advertisers.

  • Daily ad fee: 2,000.

  • Gross daily revenue: 24,000.

  • Gross yearly revenue: 8,760,000.

  • Gross media revenue share: 50%.

  • Gross retailer revenue: 4,380,000.

*Suggested valuations in AE Dirham. All valuations in AE Dirham. Based on Campaign duration: 7 days. Slots per campaign: 12 Advertisers.All financial projections presented are hypothetical and based on limited available data. They do not constitute a guarantee, promise, or legal claim under UAE law.

These numbers are speculative and subject to change. Daily transactions should be adjusted for FMCG brand sales only / home delivery app & Instashop subtracted.

How it works. Who does what.

  • We build account pages for our AI driven media booking, billing, payment & data portal.

  • We add SKUs of all top FMCG promo products.

  • The retailer will open promo & select pre-programmed SKUs. The rest is automated. FMCGs are invited to advertise by AI. Those who accept are invoiced.

  • We create unique branded advertising and program our media platform.

  • The promo plays as scheduled. Performance is monitored through POS metrics with results shown on secure portal.

  • After payment by FMCG advertisers, gross revenue is split 50/50.

Creating your signature sound.

  • Embrace your identity: Take an honest look at your store, and totally own it. Don’t be something you’re not. Your customers keep coming back because they like you. Be that!

  • Match the vibe: You have the power to transform your retail experience with an audio renovation. Don’t be shy. Experiment until you hit the “sweet spot”.

  • Create a direct connection: Play the music your customers enjoy. Run the ads for products your customers want to buy - at prices that keep them coming back.

Getting started…

  • Pre-trial: create a music & message style. Review all participating locations for equipment & sound quality.

  • Trial: Choose 1-5 locations to test during a promo period. Advertise 12 participating FMCG brands FOC. Invite the brands reps to create excitement. This can be done for 2 cycles / 2 weeks.

  • Launch: Proof of concept complete. Use POS analytics to show uplift. Begin paid advertising.

Promote your private label store brand.

  • Choose “Store Brand Promotion” during setup: Promote products sold exclusively in your retail network. If your company also sells branded FMCG products, that division must register separately so other retailers can promote those items too.

  • Add up to 6 store brand products per promo: For each promotion period, you can include up to 6 store brand items, as long as 6 paid FMCG ads are also scheduled during that time.

  • No cash payment required: Your store brand ads are covered by adjusting your gross revenue share from FMCG campaigns. You’ll never need to pay out of pocket.

  • Get 50% off the market rate - automatically:
    By using your share of FMCG ad revenue, you’re effectively running store brand ads at half the cost, with zero financial outlay

Thank you for your time today.