Leverage the power of media with a trial today.

Start here.

We have developed a trial procedure before introducing In-Shop.Media into any retail network.

It’s extremely important to be conscious of every detail of the shopper’s mindset when developing the trial content. We aways start with audio media because it has the biggest impact on getting immediate results. This is the cornerstone of our MediaTech Ecosystem

Trial

Initial planning.

Deciding on the content & location.

Ultimately, the goal is to have in-shop.media working across the retailer’s entire chain of stores. So, to begin it is important to test the existing audio in each location.

At this stage we need to organize in advance:

  • Location: Choose a representative location.

  • Voice over: language(s), tone & style.

  • Scripts: Levels of information, engagement & persuasion.

  • Music: Genre, speed, tone & emotion.

  • Advertisers: Access advertiser interest based previous promotional participation.

Media production.

Decisions made. Let’s build the trial media.

Now that we have direction, it’s time to put the pieces together and test it with real shoppers. We will set a deadline based on an upcoming weekly promo schedule from the commercial department:

  • Register: Create retailer & advertiser database.

  • SKUs: List all relevant product SKUs.

  • Production: Create all audio blocks for loops.

  • Exposure: Invite all included FMCGs to test store.

  • Research: Questionnaire for shoppers & staff opinion.

  • Analysis: Organize advertising uplift & performance.

The trial.

Bring weekly store promotion leaflets to life.

This is the transformation that speaks directly to shoppers, so we must reward them with voice that connects. Equally important is the connection to the FMCG advertisers.

  • Shoppers: Create study to gather opinions. Take names & contacts to follow up.

  • Advertisers: Schedule store meeting for each FMCG brand manager to discuss new media and take comments for future improvements.

  • Exposure: Invite all included FMCGs to test store.

  • Schedule: Run two, 1-week promo trials. Each week covers 12 ad slots. This offers 24 advertising demonstrations for FMCGs.

  • Follow-up: Data analytics for each ad cycle showing uplift to the participating FMCGs.

Ongoing expansion.

Let us be your in-store media partner.

After trial, it will be clear that In-Shop.Media is the right solution to realizing your retail network’s potential as a source of increased sales & untapped revenue. With our audio platform as a required foundation, we can expand a dynamic media footprint with a suite of onmimedia options.

  • Delivery app audio: A simple audio widget that extends weekly promo audio ads with a synced “click to buy“ button.

  • Video flyer: Street facing video flyer with synced audio to attract neighborhood shoppers.

  • Sale finder: Great for navigating unfamiliar hypermarkets.

  • “Shopper Power” promos: Engage motivated shoppers with impulse driven, viral promos .