Walmart (USA) – Walmart Connect

Platform: Fully integrated retail media network.

Features:

• Omnichannel (in-store screens, audio, app, website).

• Advertiser self-serve platform.

• Rich first-party data targeting via POS and shopper history.

In-Store Tech: Endcap screens, checkout monitors, smart shelf tech, store radio.

Edge: Operates at massive scale with centralized systems.

Note: Walmart unified tech and media sales across all formats with strong control, enabling near-automated media buying and analytics.

Amazon / Whole Foods (USA)

Platform: Amazon Advertising (connected across physical and digital retail).

Features:

• Store media driven by digital POS + Prime data.

• App-based offers, shelf edge tech, cashierless checkout.

In-Store Tech: Electronic shelf labels, smart carts, no traditional audio or screens.

Note: Retail tech is used as a system of control, not as a media product. They don't sell media access the way In-Shop.Media does — instead, they use it to optimize product placement and pricing in real time.

Target (USA) – Roundel

Platform: Roundel (Target’s own RMN).

Features:

• Primarily digital, but in-store screens and app placements are growing.

• Strong on creative integration (brand storytelling across formats).

• Tied into Target Circle loyalty program.

In-Store Tech: Screens + app notifications; no in-store audio media.

Note: Roundel’s strength is brand-friendly media, not necessarily performance. They're selective about in-store digital, using it for seasonal or themed content.

Carrefour / Majid Al Futtaim (UAE) – MAF Retail Media

Platform: In-house digital retail media offering.

Features:

• Instore digital screens, website banners, mobile app, targeted push.

• Loyalty card data enables segmented offers.

• Supports both brand awareness and conversion campaigns.

In-Store Tech: Networked screens near fresh produce, endcaps, and pharmacy.

Note: MAF leverages its loyalty platform and app to track in-store media impact with moderate automation. Limited use of in-store audio.

Tesco (UK) – Tesco Media & Insight (powered by dunnhumby)

Platform: Combines loyalty data + digital in-store placements.

Features:

• Screens at entrance and endcaps.

• Pricing tied to shopper segmentation and loyalty card behavior.

• Allows advanced performance analysis across digital and physical.

In-Store Tech: Digital signage, loyalty card integration, limited in-store audio.

Note: Tesco's strength is data clarity. Their media is designed to prove ROI with scientific precision — but with more manual media planning.