We transform retailers into media owners.

In-Shop.Media is the retail MediaTech ecosystem for supermarkets, hypermarkets & retail groups.

About Us.

  • Our Mission: Empower retailers with zero-cost, revenue-generating media platforms.

  • Our Vision: Build the world’s first commercially available, POS-connected, retailer-owned media ecosystem. 

  • Our Story: In-Shop.Media exists is to bring small to medium sized, brick & mortar retailers into the 21st century with MediaTech rivaling the industry giants.

3 disrupters came together with common-sense tech solutions that will transform retail media overnight.

  • In-store Audio Ads: Bring weekly promo flyers to life, with 100% reach where shopping decisions are made.

  • Transaction Based Pricing: As a digital media we created our own version of CPM (CPEC) and use transactions instead of clicks. 50 transactions = 1 AED for grocery baseline.

  • Future Ecosystem. With audio reaching 100% of shoppers, expansion into synced screens, apps & tactical customer driven campaigns will dominate in-store influence.

This is what we do (our core offering).

We are everything the future predicted: easy, fast and cheap (actually it’s free)!

An amazing value proposition.

  • For Retailers: 50% gross revenue share, no contracts, no infrastructure investment.

  • For Advertisers: 100% shopper reach, POS-verified ROI, direct media buy with no middlemen, simple pricing.

  • For Shoppers: Relevant promotions, aligned with dwell-time and upgraded ambience.

We take the “one size fits all” approach to retail media.

Achievements & differentiators.

  • 50% gross retailer revenue share (highest in region).

  • 100% shopper reach (unique vs. other retail media).

  • Proprietary CPEC pricing model. No more impressions or eyeballs.

  • “Ecosystem Convergence” – syncing multiple media touch-points.

Check out who we are, what we’ve done & where we do it.

More info about In-Shop.Media

  • Three partners, Jay Rohrer, Mark Turner & Davide Catalano.

    Jay is the founder / visionary, with a long career as an advertising creative director for global FMCG brands combined with recent retail experience at Whole Foods / Amazon in the US.

    Mark, our CEO, is a seasoned aviation executive with over 20 years at the Emirates Group, plus the launch of Qatar, Jet Airways (twice) in India, the rebranding of Fiji and much more.

    Davide, the CTO, is the innovator behind our MediaTech platforms. His long career running radio media operations in Italy later included global digital promotions for Bata, illy Coffee and networked digital operational systems for the Singapore MRT.

  • In-shop.Media delivers holistic digitization of traditional brick & mortar retail networks.

    Our purpose is to offer modular MediaTech platforms that can be configured independently or co-dependently to create a unique in-store omnimedia signature. This flexibility a big differentiator for each retailer to reach all their shoppers in a more meaningful way.

    In fact, the largest retailer in the world has just launched exactly that, Walmart Connect. We offer a similar suite of media platforms created to give small & medium sized retailers the same benefit without investment or cost.

  • The time is right. We share the UAE’s optimism and vision for the future.

    As a start-up we have the experience and vision without the overhead and legacy of old media. With this clean slate we can embrace streamlined solutions, backed up with AI and common-sense.

    Our media platforms trim time wasted and eliminate commissions spent. We partner with retailers and deal direct with FMCG advertisers.

    Our business model was inspired by Ryanair. Low cost, quick turnaround, always on time and with measurable results.

  • Since we are a UAE based company, our platforms are available only to retailers in the Emirates. Our registered company name is Mixed Music Service FZ-LLC registered in 2021