In-store media comparison: digital audio vs. video screens

In-Shop Media offers a next-generation retail advertising solution — 100% verified shopper reach through real-time POS data, with daily rates & efficiency that outperform traditional video screen networks.

Overview of offerings:

  • Media format

    Audio: 15-sec audio ads, looped (12 total)

    Video: Full-motion video digital displays

  • Store network

    Audio: 50 stores (example)

    Video: 28 prime locations

  • Pricing model

    Audio: AED 1,000/day full network

    Video: AED 18,200/day (month contract)

  • Installation required

    Audio: None

    Video: Permanente installation

  • Booking interface

    Audio: Automated online portal

    Video: Manual agency booking

  • Campaign measurement

    Audio: POS data (verified)

    Video: Footfall estimates

Cost effectiveness:

  • Daily cost / network

    Audio: aed 1,000 per day,

    Video: aed 18,200 per day.

  • Cost per store per day

    Audio: aed 20 per store.

    Video: aed 650 per screen.

  • Reach basis

    Audio: 50,000 daily shoppers.

    Video: 400,000 daily footfall.

  • Cost per CPM

    Audio: aed 20.

    Video: aed 45.50 (based on footfall).

Strategic Advantages of Audio Platform.

  • Verified Reach: 100% of shoppers via storewide audio vs. screen proximity/viewing uncertainty.

  • Lower CPM: More than 8× more cost-efficient per thousand impressions.

  • No Hardware Costs: Immediate deployment without screen logistics or maintenance.

  • Automated Booking: Real-time slot availability, selection, and invoice generation.

  • Guaranteed Campaign Simplicity: Standard 15-second creative, full-store broadcast, 7-day window.