Our low-cost media model requires efficient & direct payment methods.

How FMCG Brands Typically Buy In-Store Media Today

  • Shelf strips, end caps, floor stickers, POS displays, sampling stands, printed circulars.

  • 4–6 weeks (minimum).

  • Typically Net 60 (large FMCGs like Unilever, P&G, Nestlé) via distributors or local trade marketing reps.

  • Manual, batch monthly invoicing from retailers or media concessionaires.

  • Rarely enforced unless the brand is extremely delinquent. Often rolled over or deducted from trade terms

  • Little or no data. Billed based on estimated footfall or store count.

  • Weak. Retailers often chase payment manually or deduct it from negotiated annual trade rebates.

  • Traditional in-store media is considered "low accountability" by FMCG finance teams. Invoices often float in the system.

What we’re offering & why it's a massive leap forward.

  1. 100% verified shopper reach.

  2. POS-backed performance model.

  3. Fully digital, automated booking and billing.

  4. 1 AED per 187.5 real FMCG transactions. *

  5. Finite, exclusive media inventory (12 ads only).

This accountability, measurability & scarcity put us in a strong position to modernize payment terms.

*Yes you read that correctly! In a supermarket chain with 50,000 transactions a day, across 50 locations, we charge FMCG advertisers only aed 1,000 a day to reach 100% of all shoppers. That’s a low price of only 1 dirham to influence 187.5 shoppers!

Our very simple booking & payment plan.

  • Fully automated for speed & efficiency.

  • 30-day post-campaign invoice credit.

  • FMCG must pre-pay if late on past campaigns.

Tiered, incentivized payment structure.

  • Tier 1: On-Time Payers

    Get 30-day credit, automatic slot confirmation.

  • Tier 2: Repeat Payers

    After 3 campaigns paid on time → offer Net 45 or invoice consolidation.

  • Tier 3: Late Payers

    Must pre-pay. Only get re-evaluated after 2 consecutive prepay campaigns paid on time

  • Discount Incentive

    Pay in advance voluntarily? Offer 3–5% media fee discount (optional)

  • Booking Lock

    Bookings confirmed only after payment (for Tier 3). Ad space is scarce — first paid, first confirmed

Creative billing ideas for future implementation

  • Smart credit engine

    Score FMCGs based on past payment behavior and auto- assign payment terms.

  • Early payment incentive

    Offer 3–5% off if they pay before campaign starts (works well with CFOs).

  • Flexible bundling

    Offer 2-week bundles with volume discount, but same payment rules.

  • Stripe auto-debit or paylink

    Send click-to-pay invoices via Stripe — no PO required, faster cash flow.

  • Collateralized slots

    Option to book in advance with a 50% deposit — non- refundable if canceled late.

  • POS-triggered billing

    You could charge based on actual verified transaction volume, rather than time — powerful future model.