82% of buying decisions are made in the store.
62% make impulse buys when shopping for planned items.
16% of unplanned purchases are driven by promotions.
GET 100% REACH
New Era may just be the most valuable media in the UAE.
Customers already coming through the door.
Money in their pockets... ready to shop.
Direct all customers to the products advertisers want them to buy.
100% DIGITAL
Connect advertisers to your retail network with digital media.
Next generation digital platforms.
Start with audio for 100% reach.
Content tailored to your customers.
100% FREE
Every media platform is free to retailers.
Designed to complement current media formats.
FMCGs pay to advertise.
Our media platform scales infinitely to all your stores.
All tech, programming & content done by us.
AUDIO+VIDEO
Audio brings Video to life.
The second stage in expanding our in-store media coverage is video. We are unique in being able to sync audio with video.
Although screens are hardware intensive, we can accommodate the retailer’s needs with no investment involved.
For street facing display, we would visualize the in-store audio programing, with weekly promotional advertising. During the the 4 minutes between ads we can take additional revenue branding campaigns provided by FMCG’s.
0% INVESTMENT
You’ve already made the investment…
Our digital media platforms do the rest.
Fully transparent, automated operation.
Constant development of innovative media.
50% REVENUE SHARE
More profit from sales uplift, plus new revenue streams.
We split gross revenue 50/50 with retailers.
Fully digital & completely transparent automated operation.
Continuous upgrades & new media platforms for increased revenue.
100% READY TO GO
This is how we build a partnership.
No obligations. We don’t require contracts, conditions or changes in how you run your retail network. We start here:
We identify the “pleasure points” of the shoppers who chose New Era as their “go to” retailer. This is the top priority.
Together we create signature programing that resonates culturally.
We trial market in one or two locations, to get feedback and measure increase sale up-lift. This gives us a fact sheet to fine tune content.
We make a second trial to test changes and invite FMCGs to introduce / onboard media.
100% CULTURALLY AWARE
Creating relevant content.
We speak to your customers in their own language.
We focus on playing music that broadcasts community and belonging.
We respect religious & cultural traditions with appropriate content and offer scheduled daily prayers.
YOUR MEDIA VALUATION
Media value based on verified metrics.
The numbers don’t lie. Now, retailers and advertisers don’t have to settle for guesstimates, like footfall and impressions.
In-Shop.Media only uses verified POS transactions as the true window into shopper-media value. It’s the only accurate measure of influenceable shoppers in a retail network.
So, whatever type of retailer there is, we have we have the MediaTech advertisers have been waiting for.
We have built a daily media revenue calculator to provide a measure of our published media rates and the retailers expected gross revenue share.
CPEC Calculator
Note: if you are using this daily media revenue calculator on a mobile device, it may be necessary to enter your retail network’s daily POS transactions and number of advertisers manually.
FINANCIAL PROJECTIONS
Network: 12 stores.
Daily transactions: 8,400.
Campaign duration: 7 days.
Slots per campaign: 12 Advertisers.
Daily ad fee (audio only): 168.
Gross daily revenue: 2,016.
Gross yearly revenue: 100,800.
Gross retailer revenue share: 50%.
Gross retailer revenue: 735,840.
New Era operation overview.*
*All valuations in AE Dirham. All financial projections presented are hypothetical and based on limited available data. Gross Maximum Revenue earnings potential based on 365 days @ AED 2,016. They do not constitute a guarantee, promise, or legal claim under UAE law.
Revenue Distribution
Monthly Partner Payment Plan
50% gross revenue share, with no deductions beyond standard banking/transfer fees.*
Direct bank transfer on the 3rd Thursday of each month. Including fully itemized accounting: current period + year-to-date (accounts received, payable, outstanding).
Transparent & aligned terms. Advertisers billed on 30-day credit (post-campaign)**. Retailers assured of timely, accurate payments regardless of advertiser cycles.
*In-Shop.Media does not provide hardware, such as screens. Any 3rd party hardware leases will be built into the media fees and shared equally by In-Shop.Media and the retailer. **Advertiser payment terms: Standard credit is 30 days. Extended payment timelines must be approved in advance. Late/non-payment will require advertisers to pay the next invoice in advance before ad runs. This rule applies across all In-Shop.Media partner retailers and lasts for 3 months before credit line is reviewed & reinstated.